HouseSigma is seeking a dynamic Head of Content with expertise in content marketing and public relations to lead our content strategy and drive engagement for our cutting-edge property tech mobile app. As a seasoned leader with a strong background in real estate and digital content creation, you will play a pivotal role in positioning HouseSigma as the go-to source for real estate insights and information.

We are looking for a visionary content leader with a passion for storytelling and public relations, ready to elevate HouseSigma’s content strategy and drive meaningful engagement across digital platforms. If you thrive in a fast-paced, start-up environment, balancing creativity with analytical thinking to make data-driven decisions in areas of content and public relations, this role is great for you.

We love to hear from you if you are

  • Looking for a chance to work with the top rated real estate app with 2 million monthly users in Canada
  • A highly motivated and intellectually curious individual
  • Keen to work with a team of strong leaders who have built a strong company culture while scaling unprecedented heights in the industry
  • Interested in a chance to work in a remote-first collaborative environment
  • Passionate about content creation and converting that into public relations opportunities

More about the role

  • Content Strategy & Development: Create and execute a comprehensive content strategy aligned with HouseSigma’s goals, ensuring a consistent and compelling narrative across platforms.
  • Content Creation: Personally craft high-quality, data-driven content such as blogs, articles, reports, white papers, and multimedia that engages our target audience.
  • Cross-Functional Collaboration: Work directly with the CEO, VP of Strategy, and cross-functional teams (marketing, product, design) to align content with company objectives.
  • Leadership & Team Building: Develop and grow the Content and PR function over time while mentoring a future team of creators, fostering a culture of creativity and collaboration.
  • SEO & Analytics: Apply SEO best practices to maximize content visibility and use analytics tools to measure and optimize content performance.
  • Brand Voice & Thought Leadership: Shape HouseSigma’s voice and tone while producing authoritative content that drives brand awareness and credibility.
  • Content Calendar Management: Plan, manage, and execute a content calendar ensuring timely and impactful content delivery.

What we are looking for

  • Experience: 6+ years in content strategy, creation, and management, with a focus on integrating content marketing and public relations.
  • Industry Knowledge: Strong understanding of the real estate industry and market trends; experience in real estate-related content is a significant plus.
  • Hands-On Expertise: Exceptional writing, editing, and storytelling skills with a portfolio showcasing diverse content formats.
  • SEO & Analytics Knowledge: A Strong understanding of SEO principles and best practices along with proven experience optimizing content for search engines and leveraging performance data to refine strategies.
  • PR Expertise: Demonstrated ability to craft and execute PR strategies that amplify brand visibility and credibility.
  • Leadership Skills: Ability to build and lead a content and PR function, including managing contractors or external agencies as needed.
  • Analytical Mindset: Data-driven approach to decision-making and performance measurement.
  • Tech-Savvy: Proficient in CMS, analytics tools (e.g., Google Analytics), and project management software.

About you

  • Passionate: About content marketing, public relations, and revolutionizing the real estate industry through compelling narratives.
  • Versatile: Adept at managing diverse content formats, from blogs and reports to multimedia, ensuring consistency in voice and tone.
  • Proactive and Hands-On: Enjoy rolling up your sleeves to create impactful content while developing long-term processes to help position HouseSigma as a thought leader in the industry.
  • Visionary: Passionate about content marketing and PR, with a drive to shape and scale the function.
  • Collaborative: Skilled in working closely with leadership and cross-functional teams to align goals.
  • Results-Oriented: Focused on delivering high-quality, impactful content that drives engagement, builds brand authority and positions HouseSigma as an industry leader.
  • Innovative and Analytical: Thrives on challenges, continuously seeks improvement, and leverages data for success.

What You Can Expect from Us

  • An exciting opportunity to lead Content and PR for Canada’s top-rated real estate app with 2 million monthly users.
  • Health benefits include health, dental, life, virtual healthcare, and travel coverage.
  • A remote-friendly, flexible work environment.
  • Competitive compensation and generous vacation time.
  • A culture that values continuous learning and growth.

About Us

We are a leading technology platform that leverages the power of artificial intelligence to deliver up-to-the-minute home value estimates for all properties listed in the Ontario, Alberta and British Columbia markets. Our advanced algorithm enables home buyers to obtain a highly precise automated home valuation with just one click, in a matter of seconds. Additionally, our HouseSigma algorithm accurately identifies comparable recently sold properties in the vicinity to help buyers determine their optimal offer price. At the heart of our platform is our team of dedicated professionals committed to values such as integrity, collaboration, customer service, and community engagement.