North Star Behaviour &
Performance Philosophy

How we think about problem-solving, ownership, collaboration, and performance at HouseSigma.

North Star Behaviour and
Performance Philosophy

THE METAPHOR

Problems as stones that need moving

We start with the mission and decompose it into hundreds of problems HouseSigma might solve. Think of each problem as a stone. Solving it means moving that stone through a consistent path.

Not Started

Solutioning

Design

Scheduling

In Progress

Closed

HouseSigma has hundreds of stones — some waiting to be moved, some currently moving, some stuck between steps. Every employee is moving stones forward. The question: what kind of organization helps us move the most important stones in the most efficient and rewarding way?

OPERATING MODELS

Two extremes — and why one becomes a scheduling challenge

No company is purely one model. But where we want HouseSigma to function is somewhere leaning toward Model B.

Model A

Hyper-Specialized Handoffs

People are specialized into narrow steps. Each stage has different owners, creating complex scheduling and coordination overhead.

Downsides

  • People can become siloed with limited visibility beyond their area
  • Growth potential becomes extremely limited
  • Execution slows as specialization increases
  • Compensation tied to a narrow area, not full potential

Upsides

  • Easier to hire for narrow, well-defined roles
  • Multiple levels of sign-off for compliance

Model B

End-to-End Ownership

Each person can move a stone through most or all steps. Assign an owner, they drive it forward. The scheduling problem becomes dramatically simpler.

Downsides

  • Harder to hire — end-to-end problem-solvers are rare
  • Independent action can sometimes break other things
  • Requires careful execution to maintain collaboration

Upsides

  • Employees realize their full potential
  • Competitive compensation tied to bigger impact
  • Tremendous growth opportunity
  • Broader career options from expanded responsibility

HOW WE WORK

Our North Star Behaviour

Solve problems deeply with ownership, and collaborate to multiply impact.

Each individual should be able to solve problems as deeply and as independently as possible. This is not the same as refusing collaboration. It’s the opposite.

  • You don’t rely on handoffs to explain stalled progress
  • If you own a problem, you drive it forward with urgency
  • You collaborate as a force multiplier — not as a dependency chain

This is an aspiration, not a cutoff line

There will always be challenges we haven’t faced before and can’t solve independently right away. The key mindset is to keep pushing forward rather than thinking “if I can’t do it, I’ll stop trying.”

Practical Example

It’s unrealistic to expect a non-technical person to debug deep database issues. But it’s very realistic for them to use approved no-code/low-code tools to prototype a solution, clearly express requirements, and collaborate with engineering from a stronger foundation.

OPERATING MODELS

Independence doesn’t discourage collaboration — it improves it

Instead of depending on others to move your stone forward, you collaborate to move faster, solve better, and learn more. The difference is agency: you’re not waiting for permission or handoffs. You’re driving, and pulling in help strategically.

Unhealthy Collaboration

  • Asking others to define the problem from scratch
  • Relying on back-and-forth for basic decisions
  • Using collaboration to replace ownership

Healthy Collaboration

  • Bringing others in with clear context
  • Having a point of view and proposed direction
  • Using collaboration to amplify ownership and thinking

When to solve independently vs. collaborate?

“Able to solve end-to-end” is a capability and growth direction, not a requirement to do everything alone. Think about a strong builder or contractor — they may understand framing, plumbing, electrical, finishing, and installation. But that doesn’t mean they always do every part themselves. They focus on the best outcome and collaborate when it amplifies impact.

Does this mean we don’t value specialists?

No. We absolutely value deep expertise. The goal isn’t to turn everyone into the same profile — it’s to help everyone become more end-to-end capable within their lane, so the team moves faster and outcomes improve.

Think of it this way: before, you had only your specialized wrench. Under the North Star, we hope everyone develops a set of basic tools alongside their specialized wrench.

OPERATING MODELS

Why end-to-end ownership benefits everyone

For the Company

  • Clear accountability
  • Less duplicated work
  • Easier to evaluate impact fairly
  • Rewards tied to actual value delivered

For the Employee

  • More control over outcomes
  • Higher autonomy and growth
  • Full potential utilized and properly compensated
  • Measurable impact you can own

BEHAVIOURAL FRAMEWORK

The three pillars of sustainable behaviour

Our core values fit into our behavioural pillars.

Motivation

The “why”

  • Growth mindset
  • Superstar and dream team mindset
  • Passion and craftsmanship

Willpower

The willingness to do hard things

  • Responsibility and extreme accountability
  • Direct feedback and transparency
  • Courage
  • High agency and initiative

Ability

The skills to execute

  • Deep thinking
  • Independent thinking
  • Logical thinking
  • Judgement under ambiguity

If someone is strong across all three pillars, they’re far more likely to continuously solve new or existing problems end-to-end. This is also why we interview for values — we’re testing the underlying predictors of success, not whether someone has seen our exact problems before.

PERFORMANCE

Performance philosophy: two layers

Outcome-only ratings have a major limitation: they tell us what happened, but not why. Two people can have the same outcome for very different reasons — for example, one may have been more motivated, while another may have had stronger ability. Without understanding why, feedback becomes vague and hard to act on.

Layer 1: Outcome Rating

The “what” — what changed because of you?

  • Were the right problems solved?
  • Were they solved deeply?
  • Did they ship?
  • Did they create measurable impact?
  • Did you push from open → release with real ownership?

Layer 2: Values Rating

The “why” — which engine needs attention?

  • Motivation: Is ownership driven by the desire for growth or treated as a task?
  • Willpower: Do hard moments slow down execution?
  • Ability: Can problems be structured and solved independently?

Why this is more fair and actionable

  • If ability is the gap — coach decomposition, written thinking, prototyping, systems thinking
  • If willpower is the gap — coach accountability habits, hard conversations, transparency, closing loops
  • If motivation is the gap — align incentives, clarify mission, adjust scope or role fit

The Outcome rating tells you the destination. Values ratings tell you which engine needs attention.

THE PATH FORWARD

The direction forward

If we want HouseSigma to move faster, solve harder problems, and scale without coordination, we need to:

  • Maximize end-to-end problem ownership
  • Develop people who solve deeply and independently
  • Use collaboration as a multiplier — not a dependency chain
  • Evaluate performance with two lenses: what happened, why it happened, and how to improve

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